Pioneer Fishing is a trawling and fish processing business that produces a wide range of fish products for local and export markets. The infrastructure includes a fishing fleet, processing factories and engineering services, and it also markets and distributes its products.
Modern EU and HACCP approved factories are operated in Port Elizabeth on the East Coast and in St Helena Bay on the West Coast. The group consists of different operating and empowerment companies, e.g. Pioneer Fishing (Pty) Ltd, Eyethu Fishing (Pty) Ltd and Oranjevis (Pty) Ltd.
Established in 1947, Pioneer Fishing grew from a small fish liver oil producer into a major South African fishing group producing a wide range of fish products and employing more than 1 000 people.
Marketing and trading
The organisation has a well-established marketing and trading division which operates from its head office in Cape Town. This division handles all local market and export sales.
Pioneer Fishing operates a fleet of modern pelagic, demersal and squid vessels from the St Helena Bay, Port Elizabeth and Table Bay harbours. The group also has joint venture agreements with individual boat owners catching longline and pelagic fish and squid.
The group’s land-based infrastructure consists of:
- A St Helena Bay-based pelagic fish canning and freezing factory as well as a fish meal and oil factory. The facilities include an ice plant, cold rooms, engineering and mechanical workshops, and sophisticated fish off-loading systems.
- A Port Elizabeth-based, processing and freezing factory, which includes an ice plant, cold rooms, engineering services as well as a retail and wholesale fish shop.