Our communities

Making a difference where it counts

We apply our long-term strategic business approach to our corporate social responsibility initiatives. Nurturing the youngest members of our communities has a lasting impact and therefore our main priority is the youth. Education and skills development are important for the children in our communities to be successful in life. We work towards equipping learners with leadership and entrepreneurial skills, as well as providing exposure to the fishing industry.

  • Teaching materials
  • School necessities
  • Financial support
  • Skills development
  • Training

Values that pay it forward

Being equipped with the appropriate skills to be successful has far-reaching benefits that stretch over a lifetime. We’ve partnered with WECTAC, a group of education specialists with first-hand experience in overcoming the odds, to offer specialised leadership training and development programmes for prefects, educators and school governing bodies in our communities.


A group photo of Grade 6 learners of primary schools EJ Malgarte, Steenberg's Cove and HP Williams in 2017 with members of the Oranjevis EE forum at the WECTAC Training Centre in St Helena Bay.


The WECTAC team –
Robyn Adams, Wayne Erasmus
and Stephanie Erasmus –
with some of the learners
at a Youth Day event in
St Helena Bay.


The Sea Pride Youth Centre in St Helena Bay provides a scenic setting for leadership training events. It provides a connected, safe society where young people choose crime-free lives. Young people are equipped with life skills and emotional support.

Reach per annum

The WECTAC programme reaches approximately 5 000 learners per year through the West Coast Leadership and Youth Development Academy in St Helena Bay. There are also programmes for teachers.

Local schools

Some of the schools that have benefitted are Hopefield Primary, Bernadino Heights High, Paulus Joubert Primary, Westville Primary, St Helena Bay Primary, Panorama Primary, Masiphatisane Primary, Hopefield Primary and Diazville High.

Practical and fun

Values such as honesty, integrity, self-discipline and working together are important to fight social challenges and are taught in a fun and practical way.

Life skills

Enhancing behavioural modification for learners in Grades 6 to 12: conflict management, decision-making skills, dealing with peer pressure, communication skills, study methods.

Not forgetting basic necessities

School bags, socks and shoes are necessities for learners to attend school. Donations are made to primary schools and high schools in the vicinity of our operations plant in St Helena Bay every year. In the picture learners from Masiphatisane Primary School show their bags and shoes.

Bags of oranges were handed out to 1 800 learners as part of a vitamin C boost drive. Each learner of the primary schools HP Williams (in picture), Steenberg’s Cove and EJ Malgarte received a bag.

Exposure to the fish industry

Pioneer Fishing West Coast sponsored ten unemployed youth with transport and meals to attend free training at the Agricultural Technology Demonstration Centre at Gariep Dam, offered by the Department of Agriculture and Fisheries (now the Department of Environment, Forestry and Fisheries) for eight days.

The training involved a high level of theory and practical work, which included cleaning of the ponds, water temperature monitoring, breeding and feeding.

The entire experience was mind-blowing. Never before did I imagine that there's a whole new world out. Fish farming is the future that will help deal with issues of food security and more.Ms Celestine Alkasterparticipant in aquafarming training

1. Aquaculture farming systems
2. Aquaculture economics
3. Fish nutrition, diseases and health
4. Fish farm equipment management
5. Biosecurity
6. Fish transporting
7. Environmental management and legislation

Practical work

1. Use of aerators and auto-feeders
2. Fish packaging techniques
3. Fish breeding
4. Fish biology
5. Fish parasites
6. Water quality testing
7. Pond management

DIY entrepreneurial skills

Against the reality of the high unemployment rate, we sponsored the performance of the DIY (Do It Yourself) theatre show at local high schools to make learners aware of additional options after completing school. The show was aimed at creating enthusiasm about entrepreneurship. In the production, the actors share basic skills to start a business, from asking the right questions and getting an idea off the ground to developing a business plan.

Learning through stories

Theatrical performances are a valuable tool in conveying insight in a relaxed environment. We’ve used industrial theatre in the past to highlight social challenges and responsibility, like sexual harassment, substance abuse and personal hygiene.